It’s been a busy few months in the automotive world as it’s an industry that, quite literally, rarely stands still.
I was honoured to have been chosen by Bugatti Automobiles S.A.S to provide all the photographic content for the launch of their all-new hypercar, the Chiron. A hectic January and February saw me photographing the car from studio to location to test track. When the car was debuted at the Geneva International Motor Show in early March my photography reached far and wide. During the same period I was also producing stills and video content for Aston Martin to accompany the launch of their all-new DB11 at the same motor show.

Whether the cars are old, new, supercars or regular, the Sony equipment continues to impress. The combination of ultra sharp lenses and class-leading sensors leads to excellent image quality and happy clients, thanks to the compact nature of the whole system travelling fully equipped is easier than ever before.

Dominic Fraser

Dominic Fraser

"Although I embraced digital photography early on I still try to shoot with film like principals. I want photography to remain photography and not digital compositing. I don’t want to deceive through digital manipulation."

Combining a childhood love for both cameras and cars, Dominic's career has led him to specialize in automotive photography for more than twenty years. Describing his imagery as pleasure, more so than work, he frequently shoots for clients including Aston Martin, Bentley, Bugatti, Jaguar, Land Rover, Mazda, Nissan, Sims Images, Square James, and Newspress.

Dominic joins Sony Global Imaging Ambassadors as a UK advocate.