"Photography to me is beautiful, natural and thrilling. I love it."
Helmut Mitter first entered the world of photography in the 1980s and has yet to look back. Specializing in Architecture, Food, Reportage and People photography, Helmut joins Sony Global Imaging Ambassadors as a Country Ambassador for Austria and Switzerland.
About / Biography
A native of Vienna, Austria, Helmut first entered the world of photography in the 1980s and has yet to look back. After graduating from the “Graphische" photography school in Vienna in 1989, he immediately opened his own photo studio. After a few years in operation, Helmut wanted to expand his knowledge base into marketing, which prompted him to enroll at the University of Vienna to study marketing and sales.
Following his secondary degree, he combined his love of sales and photography by working on the industry side through 2009, when he wanted to return to creating photographs himself. That year, he once again opened his own photographic studio and took on a variety of teaching assignments for the "Graphische", the Prager Fotoschule and for the Advance Technical Collage in St. Poelten, Lower Austria.
Since the end of 2014 Helmut has been serving as a Sony Country Ambassador for Austria and Switzerland.
Commissions / Image Galleries
Architecture: University of Vienna
When I shoot Architecture, as I did at the University of Economics and Business in Vienna, I use the Alpha 7R in combination with the Methadones Adapter and my Tilt and Shift lenses, which allow me to work very precisely and to deliver perfect files to my customers. I like the handling, the movable display and the electronic EVF. The University site was open at the end of 2013, and I was hired by the biggest newspaper in Austria to do a story about the new and thrilling architecture.
For the private home I shot this year, I was hired by an architect who was asked by a customer to set up a very nice place to live in at a perfect spot not far away from Vienna with a most beautiful view of Klosterneuburg, Austria. The first time I saw the view and the house, I simply said "WOW"!
I love to cook…..I like to eat…. what better prerequisites can one meet to do Food Photography? It took me years to get my first booking from a magazine to get into Food Photography, but 3 year ago I made it ;-). The shots which you can view were a special story about potatoes and for food on one's lunch break which I shot together with a food stylist - which is very important when you do such shots. I would say more than 50% of the final picture is the styling of the dish. I just say "Bon appetit.“
Reportage: Spanish Riding School
I was booked to do a reportage in Vienna about the very traditional "Spanish Riding School," which was founded some 430 years ago. The theme was to accompany two "Eleve" - French for pupil - for a day and to capture their lives in the Imperial Palace (which is quite a thrilling thing to see, I can tell you!). As a "normal" person you never get the chance to view the Spanish Riding School, so it was a privilege to join this reportage team.
Describe the moment you knew photography changed your life
At the age of 16 I visited my sister. She was living in a flat-sharing community at that time and one of her roommates was studying at the local photography school. Some prints of his work were displayed in his room and I thought, “What fantastic pictures - I would like to pursue this as well!”
If you could sum up your work in one word or one sentence, what would that be?
Passion, creativity and thinking about photography and film 24/7!
What is the most remarkable person, place or thing you have ever photographed and why?
In 2012 I was hired by Sony to do some shots of Lang Lang, the famous pianist from China, and of Marquese Scott, a dancer from NYC. Lang Lang was playing Chopin and Mr. Scott was dancing in an empty hall along to the rhythm - it was awesome to be part of such a moment.
Talk to us about your bucket list... what is on the top of that list of things to photograph?
I enjoy taking pictures of different things, such as architecture, food, reportage and so on. I can't really say what is on top of my list, but I think that's because all these areas of photography are so different and I am always keen on anything new that comes up!
If you had not become a photographer, what might you be today?
Probably some other kind of artist.
Give us your thoughts about the Global Imaging Ambassadors program?
First of all, it is an honor to be part of this professional program. I think it is great to have a platform that allows you to share your experience with other people, and to talk about the gear you use and the jobs that you are facing on a daily basis. It's fun to be able to showcase and discuss your work as well as motivate others to get into photography themselves. It is a gift to have a profession that allows you to do what other people do for fun in their spare time!
What is your favorite Sony camera of the moment?
I love my Alpha 7s at the moment. I can do shots which were not possible in the past. I can concentrate on the photography and the story and do not have to worry about the quality at all. I have also started to work on some smaller film projects (2-3 minutes image films and reports) where I can also work with the 7s in a very professional manner without any need to buy new equipment.
Sony FE 35mm 1.4
Sony FE 90mm Macro 2.8
Sony FE 35mm
Sony FE 55mm
Sony FE 70-200mm
Sony FE 24-70mm
Sony SAL 16-35mm
Sony SEL 18-55mm
Sony SEL 35mm
CLM-V55 Portable Monitor
Lee Filter System
Manfrotto Video Rig
Manfrotto Video Tripod
3x Flash HVL-F32M
DJI Ronin M (Gimbal)
Came TV Single (Gimbal)
Shootools Camera Slider (for filming and time-lapse)