"I have always shot with Sony’s mirrorless range of cameras. The small but powerful form factor means that I carry a camera with me everywhere and this is invaluable for the style of photography that I do."
Tobi tends to focus on geometry, symmetry and perspectives. He looks for beauty in the often gritty London streets and has an appreciation for the capital’s stunning architecture. Through this he has developed a unique style of street photography. His desire to push creative boundaries and an appreciation for fashion has lead to recent collaborations with brands such as Adidas, Audi, Coach, Microsoft and of course Sony.
Tobi has recently been experimenting with videography and other techniques to push himself creatively. The A7R2 allows him to do this in stunning 4K and the play memories apps also help him to create to a new level. A resident of London, Tobi joins the Global Ambassador team representing Sony UK
About / Biography
Based in London, Tobi studied law and worked in the city for six years. He started photography five years ago, but began to take his photography more seriously two years ago during a trip to Canada. He met some very inspirational photographers and decided that this was something that he really wanted to pursue. Prior to this Tobi had dabbled with camera phones and point and shoots and always had an interest in the visual. He loves photography because of the control that he has over what he creates. Tobi shoots at any time of the day but a great sunrise or sunset in the city is always a favourite. He shoots whatever interests him and tries to get his point across as simply as he can. He wants those who view his photographs to make up their own minds as to what they see.
Describe the moment you knew photography changed your life
During my first trip to Toronto I reached out to another photographer who introduced me to the Instagram community and I realised just how much photography connects people. Not just photographers who push each other to grow and see things that you might not see before but also people who feel something when they see your work, be they followers, fans, friends or family. It allows me to speak another language, one that others understand without me saying a word.
If you could sum up your work in one word or one sentence, what would that be?
That's a tough one. I'm often misunderstood so I guess I'd say it's me trying to get people to see my perspective or to 'see what I see'.
What is the most remarkable person, place or thing you have ever photographed and why?
I like to think I haven't done that yet. It's what keeps me taking photos and exploring. I don't have a particular place that stands head and shoulders above anything else but I recently shot some really interesting pieces in Belgium and I'll be releasing that work soon...
Talk to us about your bucket list... what is on the top of that list of things to photograph?
Asia is calling me. I need to visit so many places Tokyo, Hong Kong, Bangkok to name a few. I plan to do that as soon as possible.
If you had not become a photographer, what might you be today?
My background is in Law so I probably would be in an office or courtroom had things played out differently. Having worked in an office from 9 until 5 (or 8 until late as was often the case) I appreciate being able to just go explore and take charge of my own destiny.
Give us your thoughts about the Global Imaging Ambassadors programme?
The support of artists by a company at the forefront of innovation in photography such as Sony is always going to be a good thing. The new products that are being created are allowing artists to raise the bar. Having somewhere where artists and the tools to create are exposed to each other just makes sense. The talent selected to take part in the program makes me feel flattered and humbled to be included. The chance to be seen alongside such established and recognised photographers is an honour and it's especially nice to be recognised by Sony given that I have shot with their cameras from even before I became a photographer. I still have my cyber shot DSC-T1.
What is your favourite Sony camera of the moment (explain why)?
The A7r2 is perfect for what I do. I need to travel light but have power to deliver high quality results for clients and personal projects. 42 megapixels in such a small form factor, image stabilisation on the sensor so I can use what ever lens I need. 4K video, silent shooting, the electronic viewfinder. All things I use and would not settle for anything less now. When it comes to overall functionality and quality there's nothing that can compete with it.
Zeiss Batis 2/25
Zeiss Vario-Tessar T* FE 16-35mm F4 ZA OSS
Voigtlander 21mm f1.8
iPhone 6s Plus