26 March 2015

A major London exhibition exploring the future of cities  around the world, supported by Sony

Our cities are running out of space. It is estimated that by 2050, 75% of the world’s population will live in cities.  As urbanisation is rapidly accelerating, concerns about the physical, social, environmental and economic challenges have now become an urgent priority for city planners and national governments.

Inspired by Panos Pictures agency, Sony Global Imaging Ambassadors (SGIA), bring you #FutureofCities – an ongoing global social documentary campaign and now a major display of photographs opening at Somerset House in London.  The show is the guest exhibition of the annual Sony World Photography Awards exhibition and will run from 24th April - 10th May 2015.

Leading documentary photographers from the international photo agency Panos Pictures and Sony country ambassadors were commissioned by Sony in 2014/15 to document the problems, solutions and trends shaping cities globally. The exhibition will be organised into four themes that explore some of the challenges faced by our communities, our environment, our infrastructures and our physical spaces, alongside some of the solutions being implemented and the opportunities being harnessed.

Sony’s Digital Imaging Chief Marketing Planner, Hideto Jimbo, comments: We at Sony believe that the evolution of digital technology provides creative freedom.  This is why we support photographers of all disciplines across the world with our newest digital innovations.  It is our aim to support the personal endeavours and creative ambitions of photographers.  The Future of Cities campaign not only showcases and debates an important global issue, but also involves photographers personally within each chosen story.  Sony is thrilled to help realise a campaign that is so strongly tied to world events and speaks to photographers’ creative pursuits.

Panos Pictures Director Francesca Sears adds:  "There are very few of us that will not be affected by the future of our cities. Panos photographers spent time documenting stories that struck a chord with them, covering issues and ideas in cities they had visited or in cities that they call home. It is also rare to work with such a supportive and trusting sponsor. We appreciate not only the digital camera technology Sony provided to our photographers but also the freedom to document and interpret stories as we found them."

The #FutureofCities exhibition will be the focal point of a larger exhibit showcasing other projects by Sony Global Imaging Ambassadors from Europe, the UK, US and Central America, featuring photographers such as Cotton & Sisse, Rémi Chapeaublanc, Nick Webster and more. 

The exhibition will include over 200 images, covering the entire East Wing of Somerset House.

Download full press release here.


Press preview: Thursday 23rd April at 9am
Dates: 24th April – 10th May
Venue: Somerset House, Strand, London, WC2R 1LA
Tickets: £8.50 any time/ £6.50 weekday (10am-4pm)/ £5 concessions
Times: Tues – Fri 10am-9pm/ Sat – Mon 10am -6pm
Book tickets at www.worldphoto.org/2015exhibition

* Your ticket provides access to both the Sony World Photography Awards and #FutureofCities exhibitions

For further details and images please contact
Jill Cotton, Senior PR Manager, World Photography Organisation
+44 (0) 20 7886 3043 / jill@worldphoto.org  

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